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Steel has always been a part of our lives. Be it steel utensils, the razor blade we use every morning while shaving or the re-bars that support our homes. Omnipresent, the everyday metal surfaces almost everywhere, lends its hand in almost every activity we do. But buying steel has not been a very pleasant experience for most of us. You must have also skipped, jumped and hopped from one store to another, often ding, dug out in some cranny, for nuts, hinges and home utensils. Have relied on carpenters, plumbers and mechanics to bail you out. Not happy with design, quality or price, you might have kept quiet, withstanding your predicament.
Realizing this Tata Steel decided to foray into organised steel retailing in 2006. This initiative is a testimony to the organisation’s undying spirit for experimentation and to break new ground.
To catalyse steel consumption in emerging mass markets of India and to build downstream retailing excitement for steel as a category, Tata Steel spearheaded the company’s entry into pure play retailing for steel products with its first pilot store ‘steeljunction’ in Kolkata.
This is India’s first organised steel retail store. Tata Steel provided a platform that would bring together vendors & manufacturers to understand consumer buying behaviour for steel and innovate and develop newer products & services that add value to the end customer and makes steel buying pleasurable.
A unique shopping experience: Steeljunction is a family shop. Things you need for your everyday use, things required for your garden, kitchen, bathroom, living room, bed room. The store showcases both leading Indian and international brands, assuring you dependable quality and reasonable price. Steeljunction attempts to create a unique retail experience for you and your family, and in the process, displays the versatility of steel – from its functionality to its aesthetics.